The U.S.-Asia Center for Tourism and Hospitality Research conducts cutting-edge, multi-disciplinary research and consultancy specific to the tourism, hospitality and related industries in the U.S., Asia, and the entire Asia-Pacific region. Selected examples of our research foci include destination marketing, big data analytics, consumer profile analysis, yield and revenue management, and hospitality asset evaluation.
Visit Center
Visit the center on the School of Sport, Tourism and Hospitality Management website.