VP eCommerce for Springleaf Financial, as of December 2015. In his new role, Chris leads a team of digital, omnichannel marketing and customer experience analysts, data visualization + optimization specialists, and eCommerce strategy experts who are tasked with helping to drive innovation across Springleaf. Prior to Springleaf, Chris was the Director of Digital Analytics at TPG Direct/Omnicom, where he oversaw a digital analytics, optimization, multichannel analytics and digital + mobile strategy team; before TPG, Chris served as the Digital Marketing Analytics Lead at Barclaycard US/Barclays, where he focused on digital analytics, testing and optimization across Barclaycard’s credit card, internet banking and emergent mobile payments (wallet) platforms. Chris has also served as the Analytics Product Manager for GSI Commerce/eBay Enterprise – as well as in a variety of digital marketing, analytics and product management roles during a lengthy tenure with General Electric, where he received several GE awards for SEO, internet marketing, analytics and knowledge management, and filed several US Patent applications, resulting in two US Patents thus far – with another US Patent application still pending.
In addition to his work with Springleaf, Chris is deeply involved with global digital analytics, data science and marketing analytics communities and academic research centers. He notably serves on the Research Council of the Wharton Customer Analytics Initiative; on the Industry Advisory Board of Temple University’s Global Center for Big Data and Mobile Analytics; as an advisor to Becker College’ nascent Data Science program; and as a Philadelphia Co-Chapter leader for the Digital Analytics Association. Chris’ most recent honor was being named to the Editorial Board and Book Editor of the international Journal of Applied Marketing Analytics, which he recently served as Guest Editor of a special edition on Mobile Analytics (1Q 2015). Chris is also a data + analytics events volunteer for Philly Tech Week, and is very involved with the annual Philadelphia Digital Analytics Association Symposium. Chris has been, and continues to be, a speaker at analytics & innovation venues such as NetFinance, eMetrics, Digital Analytics Association Symposia, the Ernst & Young Semphonic XChange, Wharton School (Penn) Customer Analytics Initiative and Mack Institute technology conferences, and other locales. Chris is a very active participant in analytics, Big Data and optimization hashtags on Twitter, and periodically posts content to LinkedIn; follow him at @measurefuture on Twitter or at https://www.linkedin.com/in/measurethefuture on LinkedIn.