Yuchi Zhang is an Assistant Professor in the Department of Marketing and Supply Chain Management. He earned his B.S. in Economics from the Wharton School at the University of Pennsylvania and PhD in Marketing at the University of Maryland. His research uses text analysis to examine the effects of social media message content and the role of influentials in social media rebroadcasting. He also uses a rich dataset consisting of both online opinions and social network ties to assess the extent to which the quality of decisions may be impacted by online word of mouth. Yuchi’s research interests include online social media, word-of-mouth communication, text and content analysis, and social influence.

Nathan Fong is an Assistant Professor in the Department of Marketing and Supply Chain Management. He earned his B.S. in Mathematical and Computational Science from Stanford University, and his Ph.D. in Marketing from MIT’s Sloan School of Management. Nathan focuses on the use of field experiments for digital marketing research, and methods for estimating causal marketing mix effects in non-experimental settings. His research has looked at how sales taxes affect consumer behavior in the Internet channel, and how targeted marketing communications affect online customer search behavior. Nathan is interested in how mobile technologies can be used for contextual targeting.

Michelle Andrews was a PhD Student in the Marketing Department at the Fox School of Business and a member of the Global Center for Big Data and Mobile Analytics, currently Assistant Professor of Marketing at Goizueta Business School Emory University. Her research focuses on mobile technologies and consumer insights and has been published in Management Science, Marketing Science, Journal of Marketing, Strategic Management Journal, and Harvard Business Review.

Dusan Ramljak is a PhD Student in the Computer Science Department at College of Science and Technology and a member of Data Analytics and Biomedical Informatics Center. His research focuses on developing, optimizing and parallelizing data mining and machine learning algorithms for prospective analysis of large and complex partially observed temporal social networks and has been published in Computers and OR, Optimization, Journal of Heuristic and Journal of Data Mining and Bioinformatics.

Dr. Jaakko Aspara is Christian Grönroos Professor of Marketing, Hanken Swedish School of Economics professor marketing at  Helsinki, Finland. His research and expertise focus on the interfaces of marketing with strategy and finance; including topics such as innovations and business models, brand management, new product development and design, and the interfaces of product markets and financial markets (e.g., stock market reactions to marketing strategies; consumers’ financial decision making).

Malte Brettel is Professor of Business Administration and Entrepreneurship at RWTH Aachen University, Germany. He holds the chair of Innovation and Entrepreneurship (WIN) and is head of the TIME Research Area. Malte Brettel is co-founder of a successful e-commerce start-up. His research focuses on entrepreneurship, entrepreneurial marketing, finance and controlling and has been published in Strategic Management Journal, Entrepreneurship Theory and Practice and Journal of Product Innovation Management.

Sascha Raithel is Professor of Marketing at School of Business & Economics, Freie Universität Berlin. His primary research areas include the financial value of intangible assets such as corporate reputation and brand equity, corporate social responsibility, brand crisis management, and advertising effects. His work has been published in journals such as the Journal of Marketing Research and the Journal of the Academy of Marketing Science.

Sarah Busse was a PhD student at the chair of Innovation and Entrepreneurship (WIN) at RWTH Aachen University, Germany. She earned her Diploma in International Business from WHU Otto Beisheim School of Management (Germany), the University of North Carolina at Chapel Hill (U.S.) and Edhec Grande Ecole Nice (France). Sarah works as consultant for a global management consulting firm.  Her research focuses on the interface of marketing and finance, customer satisfaction and product quality.

Stefan Wamsler was a PhD student at the chair of Innovation and Entrepreneurship (WIN) at RWTH Aachen University, Germany. He earned his Diploma in Business Adminstration at Catholic University Eichstätt-Ingolstadt (Germany), Pontifícia Universidade Católica do Rio de Janeiro (Brasil) and Skema Business School Sophia-Antipolis (France). Stefan works as consultant for a global management consulting firm.  His research focuses on sustainability, marketing and customer insight.