The science of advertising
There’s plenty to learn from science about consumers’ buying tendencies and marketing. The Philly Voice, a newcomer to the Philadelphia media market which publishes daily, highlighted the related research findings of Dr. Maureen “Mimi” Morrin, Professor of Marketing and Supply Chain Management, and Dr. Angelika Dimoka, Associate Professor of MIS and Marketing and Supply Chain Management, and made their findings that day’s lead story on their website.