Biography
Dr. Marco Shaojun Qin is an Assistant Professor in the Department of Marketing and Supply Chain Management.
He joins the Fox School after a successful defense of his doctoral dissertation at the University of Minnesota.
His research interests broadly cover the areas of quantitative marketing and applied industrial organization, exploring the sources of complementarity in various business settings and between products (B2C) and business relationships (B2B).
Qin earned his PhD in Business Administration with a specialization in Quantitative Marketing from the University of Minnesota. He received a Bachelor of Arts in International Economics and Trade from Shanghai Jiao Tong University in China.
Research Interests
- Empirical Industrial Organization
- New Technology
- Pricing
- Market Structure
- Competition
- Dynamic Structural Modeling
- Two-Sided Matching
- B2B Marketing
Courses Taught
Number | Name | Level |
|---|---|---|
MKTG 3511 | Marketing Research | Undergraduate |
MKTG 9003 | Sem-Quant Research-Mktg | Graduate |
Selected Publications
Recent
Wang, Y., Qin, M.S., Luo, X., & Kou, Y.E. (2022). Rejoinder: Heterogeneous Impact of Brands’ Support for Black Lives Matter on Consumer Responses. Marketing Science, 41(6), 1053-1056. Institute for Operations Research and the Management Sciences (INFORMS). doi: 10.1287/mksc.2022.1407.
Wang, Y., Qin, M.S., Luo, X., & Kou, Y.E. (2022). Frontiers: How Support for Black Lives Matter Impacts Consumer Responses on Social Media. Marketing Science, 41(6), 1029-1044. Institute for Operations Research and the Management Sciences (INFORMS). doi: 10.1287/mksc.2022.1372.
Luo, X., Qin, M., Fang, Z., & Qu, Z. (2021). Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions. Journal of Marketing, 85(2), 14-32. doi: 10.1177/0022242920956676.
Chintagunta, P., Qin, M., & Vitorino, M. (2018). Licensing and price competition in tied-goods markets: An application to the single-serve coffee system industry. Marketing Science, 37(6), 883-911. doi: 10.1287/mksc.2018.1114.