Considering a career in marketing and supply chain management? Learn more about the field with our resources and media recommendation below.
For information about marketing, visit the American Marketing Association.
For information about marketing careers, read “5 Marketing Careers You Should Explore” and “The Ultimate Guide to Marketing Jobs.”
The Founder (2016)
Jobs (2013)
The Jones (2009)
Thank You for Smoking (2005)
MoneyBall (2011)
Social Network (2010)
Supersize Me (2004)
Greatest Movie Ever Sold (2011)
The Persuaders! (1971-1972)
Art & Copy (2009)
This Space Available (2011)
Not Business as Usual (2014)
Miss Representation (2011)
Consuming Kids: The Commercialization of Childhood (2009)
The Real Madmen of Advertising (2017)
Contagious, Jonah Berger
Buyology, Martin Lindstrom
The Power of Resilience, Yossi Sheffi
Predictably Irrational, Dan Ariely
This is Marketing: You Can’t Be See Until You Learn to See, Seth Godin
The Catalyst: How to Change Anyone's Mind, Jonah Berger
Invisible Influence: The Hidden Forces that Shape Behavior, Jonah Berger
Marketing Rebellion: The Most Human Company Wins, Mark Schaefer
With over 200 active members, the Temple University chapter of the American Marketing Association (TU-AMA) is one of the largest student professional organizations (SPO) in the school. Dedicated to the professional development of business students, TU-AMA exposes its members to various careers in marketing through speaker panels and other special events.
