Firms can drive online engagement with consumers by strategically trademarking hashtags.

Social media can update platform designs to encourage users to report online harassment.

Companies may want to think twice before replying to displeased customers on social media.

People on the job hunt spend hours perfecting their resumes and cover letters, but it might actually be the political statements they make on social media that a recruiter is judging.

Why do people resume using social networking sites after quitting them? Jason Thatcher shares the primary reasons for why those who swear off social media come back.