Researchers can improve marketing strategies by learning how different neurophysiological responses can be used to predict distinct marketing outcomes.

Businesses can shape the market environment by immersing themselves in the minds of their customers.

Zhigen Zhao has developed a new method of statistical analysis that surpasses commonly used alternatives.

Proponents of AI argue that it gives employees better feedback than a human boss, but detractors worry that it erodes trust between employees and their management.

Social media influencers are challenging traditional marketing strategies and revolutionizing the business of youth fashion.

What’s the most effective time to send a reminder ads in order for retail companies to jog the customer’s memory and promote activities?