Consumers who made decisions based on emotional reactions or their social identities were more likely to choose environment-friendly options.

Is it possible for suppliers to reverse mistakes and restore severed relationships with buyers in a highly competitive market?

Trend forecasting has been around for years. Can a new approach help business owners and policymakers identify those trends more accurately?

Digital media is so addictive that consumers are paying more money to consume less media. What payment policies could help them out?

Nudges can help bridge the choice disparities and inequities between socioeconomic classes.

Vinod Venkatraman offers a nuanced and comprehensive approach to how human beings make decisions, not just the emotional versus the logical.