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  Digital Media

  The benefit of trademarking company #hashtags

  Jun. 6, 2022

  Firms can drive online engagement with consumers by strategically trademarking hashtags.

  • Quick Read
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  Digital Media

  The case against customer service on social media

  Jul. 8, 2021

  Companies may want to think twice before replying to displeased customers on social media.

  • At a Glance
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  Digital Media

  Are political tweets costing you a job?

  Jun. 1, 2021

  People on the job hunt spend hours perfecting their resumes and cover letters, but it might actually be the political statements they make on social media that a recruiter is judging.

  • Quick Read