Virtual reality (VR) and wearable technology have taken over the sports and fitness world. Anthony Pizzo, Gareth Jones, Bradley Baker, PhD ’17, and Daniel Funk investigate the impact of this technology on fitness consumers, trainers and owners.

The authors discover that this technology comes with several benefits like better social interactions, added motivation from fitness tracking games and milestones, and increased accountability. However, the researchers urged that organizations should be vigilant as they jump on the fitness tech bandwagon.