Mar. 24, 2015 Fox researcher’s revolutionary study correlates scents with purchasing tendencies By Lora Strum Dr. Maureen Morrin Could a spicy cinnamon scent persuade you to buy a Lexus? A professor from the […] Feb. 11, 2015 Fox researchers use brain data to predict real-life success of TV ads By Fox School Researchers at Temple University’s Fox School of Business have identified an area of the brain that […] Sep. 4, 2014 The Role of fMRI in Management Discussed at Temple Conference By Fox School The way a brain functions has been a source of human curiosity throughout time. Over the past few […] Jul. 15, 2014 Fox School Professors Make their Mark at Latest ISDN Conference By Fox School The 4th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN) was held at Stanford […] Jun. 19, 2014 Fox’s First Ever Sensory Marketing Conference a Success By Fox School Human beings are constantly engaging the five senses. But how does this sensory experience impact a […] Jun. 4, 2014 Smellizing — Imagining a Product’s Smell — Increases Consumer Desire, Study Finds By Fox School Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a […]
Mar. 24, 2015 Fox researcher’s revolutionary study correlates scents with purchasing tendencies By Lora Strum Dr. Maureen Morrin Could a spicy cinnamon scent persuade you to buy a Lexus? A professor from the […] Feb. 11, 2015 Fox researchers use brain data to predict real-life success of TV ads By Fox School Researchers at Temple University’s Fox School of Business have identified an area of the brain that […] Sep. 4, 2014 The Role of fMRI in Management Discussed at Temple Conference By Fox School The way a brain functions has been a source of human curiosity throughout time. Over the past few […] Jul. 15, 2014 Fox School Professors Make their Mark at Latest ISDN Conference By Fox School The 4th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN) was held at Stanford […] Jun. 19, 2014 Fox’s First Ever Sensory Marketing Conference a Success By Fox School Human beings are constantly engaging the five senses. But how does this sensory experience impact a […] Jun. 4, 2014 Smellizing — Imagining a Product’s Smell — Increases Consumer Desire, Study Finds By Fox School Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a […]
