Jul. 27, 2021 Micro-influencing has evolved Gen Z fashion, and it’s here to stay By Michala Butler High-profile celebrities like Rihanna and Kim Kardashian accumulate a massive number of followers […] Dec. 1, 2020 The case for a social CEO By Taylor Tropea Influencers dominate today’s social media landscape. Consumers turn to their favorite bloggers, […] Mar. 9, 2020 Practical insights from three Fox micro-influencers By Megan Alt While research experts like Jay I. Sinha and Thomas Fung, professors in the Fox School’s Department […] Aug. 26, 2015 Jay I. Sinha August 16, 2015 Philadelphia Inquirer By Fox Public Relations Millennials successfully selling medical-alert devices for seniors How does a company run by […] Aug. 14, 2015 Jay I. Sinha August 3, 2015 MIT Management Review By Fox Public Relations The Risks and Rewards of Brand Personification Using Social Media Associate Professor of Marketing […] Aug. 14, 2015 Jay I. Sinha August 9, 2015 The Boston Globe By Fox Public Relations Social media can increase customer interest in your brand — if used wisely Dr. Jay I. Sinha of the […] Apr. 15, 2015 Jay Sinha April 8, 2015 Philadelphia Business Journal By Fox Public Relations An identity crisis for Philly brands? Will an international audience embrace Philadelphia-area […]
Jul. 27, 2021 Micro-influencing has evolved Gen Z fashion, and it’s here to stay By Michala Butler High-profile celebrities like Rihanna and Kim Kardashian accumulate a massive number of followers […] Dec. 1, 2020 The case for a social CEO By Taylor Tropea Influencers dominate today’s social media landscape. Consumers turn to their favorite bloggers, […] Mar. 9, 2020 Practical insights from three Fox micro-influencers By Megan Alt While research experts like Jay I. Sinha and Thomas Fung, professors in the Fox School’s Department […] Aug. 26, 2015 Jay I. Sinha August 16, 2015 Philadelphia Inquirer By Fox Public Relations Millennials successfully selling medical-alert devices for seniors How does a company run by […] Aug. 14, 2015 Jay I. Sinha August 3, 2015 MIT Management Review By Fox Public Relations The Risks and Rewards of Brand Personification Using Social Media Associate Professor of Marketing […] Aug. 14, 2015 Jay I. Sinha August 9, 2015 The Boston Globe By Fox Public Relations Social media can increase customer interest in your brand — if used wisely Dr. Jay I. Sinha of the […] Apr. 15, 2015 Jay Sinha April 8, 2015 Philadelphia Business Journal By Fox Public Relations An identity crisis for Philly brands? Will an international audience embrace Philadelphia-area […]
