May 15, 2017 PhD Alumnus Receives Grants by the Prestigious Robert Wood Johnson Foundation By Sarah Diomande Kevin Hong, a 2014 graduate of the Management Information Systems concentration of the PhD program […] Sep. 15, 2015 Social media branding plays a grand role in commercial strategy, according to Fox researcher By Lora Strum Domino’s Pizza has cultivated 10 million Facebook followers. Target’s page has collected 20 […] Aug. 26, 2015 Ride-sharing service shown to reduce drunk-driving deaths, according to Fox researchers By Christopher A. Vito Brad Greenwood The inspiration for his co-authored research paper, Brad Greenwood said, […] Apr. 13, 2015 Fox researcher uncovers strategy for more-successful online advertising By Lora Strum Dr. Xueming Luo There’s a crucial strategy in online advertising that could revolutionize the […] Mar. 24, 2015 Fox researcher’s revolutionary study correlates scents with purchasing tendencies By Lora Strum Dr. Maureen Morrin Could a spicy cinnamon scent persuade you to buy a Lexus? A professor from the […] Feb. 12, 2015 NSF awards Temple team nearly $900,000 big data grant to research user-generated trace data By Christopher A. Vito The National Science Foundation (NSF) has awarded a research team from Temple University a […] Feb. 11, 2015 Fox researchers use brain data to predict real-life success of TV ads By Fox School Researchers at Temple University’s Fox School of Business have identified an area of the brain that […] Sep. 4, 2014 The Role of fMRI in Management Discussed at Temple Conference By Fox School The way a brain functions has been a source of human curiosity throughout time. Over the past few […] Sep. 4, 2014 Fox PhD Student Pauline Milwood Receives Recognition for her Research on Destination Marketing Organizations By Fox School A research paper authored by a current PhD student at Temple University’s Fox School of Business […] Jun. 19, 2014 Fox’s First Ever Sensory Marketing Conference a Success By Fox School Human beings are constantly engaging the five senses. But how does this sensory experience impact a […] Jun. 4, 2014 Smellizing — Imagining a Product’s Smell — Increases Consumer Desire, Study Finds By Fox School Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a […]
May 15, 2017 PhD Alumnus Receives Grants by the Prestigious Robert Wood Johnson Foundation By Sarah Diomande Kevin Hong, a 2014 graduate of the Management Information Systems concentration of the PhD program […] Sep. 15, 2015 Social media branding plays a grand role in commercial strategy, according to Fox researcher By Lora Strum Domino’s Pizza has cultivated 10 million Facebook followers. Target’s page has collected 20 […] Aug. 26, 2015 Ride-sharing service shown to reduce drunk-driving deaths, according to Fox researchers By Christopher A. Vito Brad Greenwood The inspiration for his co-authored research paper, Brad Greenwood said, […] Apr. 13, 2015 Fox researcher uncovers strategy for more-successful online advertising By Lora Strum Dr. Xueming Luo There’s a crucial strategy in online advertising that could revolutionize the […] Mar. 24, 2015 Fox researcher’s revolutionary study correlates scents with purchasing tendencies By Lora Strum Dr. Maureen Morrin Could a spicy cinnamon scent persuade you to buy a Lexus? A professor from the […] Feb. 12, 2015 NSF awards Temple team nearly $900,000 big data grant to research user-generated trace data By Christopher A. Vito The National Science Foundation (NSF) has awarded a research team from Temple University a […] Feb. 11, 2015 Fox researchers use brain data to predict real-life success of TV ads By Fox School Researchers at Temple University’s Fox School of Business have identified an area of the brain that […] Sep. 4, 2014 The Role of fMRI in Management Discussed at Temple Conference By Fox School The way a brain functions has been a source of human curiosity throughout time. Over the past few […] Sep. 4, 2014 Fox PhD Student Pauline Milwood Receives Recognition for her Research on Destination Marketing Organizations By Fox School A research paper authored by a current PhD student at Temple University’s Fox School of Business […] Jun. 19, 2014 Fox’s First Ever Sensory Marketing Conference a Success By Fox School Human beings are constantly engaging the five senses. But how does this sensory experience impact a […] Jun. 4, 2014 Smellizing — Imagining a Product’s Smell — Increases Consumer Desire, Study Finds By Fox School Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a […]
