Mar. 24, 2015 Fox researcher’s revolutionary study correlates scents with purchasing tendencies By Lora Strum Dr. Maureen Morrin Could a spicy cinnamon scent persuade you to buy a Lexus? A professor from the […] Feb. 16, 2015 STHM experts analyze impact of Philadelphia DNC By Hillel Hoffman As soon as Philadelphia was announced as the home of the 2016 Democratic National Convention, […] Feb. 13, 2015 Fox researcher finds first impressions may have lasting impact By Christopher A. Vito Dr. Brian Holtz, Assistant Professor of Human Resource Management Initial impressions based upon a […] Feb. 12, 2015 NSF awards Temple team nearly $900,000 big data grant to research user-generated trace data By Christopher A. Vito The National Science Foundation (NSF) has awarded a research team from Temple University a […] Feb. 11, 2015 Fox researchers use brain data to predict real-life success of TV ads By Fox School Researchers at Temple University’s Fox School of Business have identified an area of the brain that […] Jul. 15, 2014 Fox School Professors Make their Mark at Latest ISDN Conference By Fox School The 4th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN) was held at Stanford […] Jun. 19, 2014 Fox’s First Ever Sensory Marketing Conference a Success By Fox School Human beings are constantly engaging the five senses. But how does this sensory experience impact a […] Jun. 4, 2014 Smellizing — Imagining a Product’s Smell — Increases Consumer Desire, Study Finds By Fox School Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a […]
Mar. 24, 2015 Fox researcher’s revolutionary study correlates scents with purchasing tendencies By Lora Strum Dr. Maureen Morrin Could a spicy cinnamon scent persuade you to buy a Lexus? A professor from the […] Feb. 16, 2015 STHM experts analyze impact of Philadelphia DNC By Hillel Hoffman As soon as Philadelphia was announced as the home of the 2016 Democratic National Convention, […] Feb. 13, 2015 Fox researcher finds first impressions may have lasting impact By Christopher A. Vito Dr. Brian Holtz, Assistant Professor of Human Resource Management Initial impressions based upon a […] Feb. 12, 2015 NSF awards Temple team nearly $900,000 big data grant to research user-generated trace data By Christopher A. Vito The National Science Foundation (NSF) has awarded a research team from Temple University a […] Feb. 11, 2015 Fox researchers use brain data to predict real-life success of TV ads By Fox School Researchers at Temple University’s Fox School of Business have identified an area of the brain that […] Jul. 15, 2014 Fox School Professors Make their Mark at Latest ISDN Conference By Fox School The 4th Annual Interdisciplinary Symposium on Decision Neuroscience (ISDN) was held at Stanford […] Jun. 19, 2014 Fox’s First Ever Sensory Marketing Conference a Success By Fox School Human beings are constantly engaging the five senses. But how does this sensory experience impact a […] Jun. 4, 2014 Smellizing — Imagining a Product’s Smell — Increases Consumer Desire, Study Finds By Fox School Seeing is believing, but smellizing – a new term for prompting consumers to imagine the smell of a […]
